Have you tried several ways to make money online with little success? Making money online has never been easier considering the many options available and the fact that many businesses are moving online and need as much online service as they can get. All you need is the requisite skill, right information, and a step by step guide.
In this post, I am going to show you one of the easiest ways to make money online from your writing skills. You’ll learn how to make money with content marketing.
Content marketing is one of the largest forms of digital marketing used by big and small businesses, even down to bloggers. Most businesses with an online presence use content marketing strategy to either drive traffic to their website, boost sales or build their brands.
What is Content Marketing?
Content marketing is simply a way of publicizing a business using content to drive up sales of products, services, or generating leads.
The demand for high-quality content is very high as many businesses are now turning towards the online market. If you are a person who can create high-quality content, or you’re very good with copy-writing, then you can make good money online with your skill.
So, without wasting much of your time, here are 6 ways you can make money with content marketing.
Blogging is one of the fastest ways to make money online. All you just have to do is to create a blog around a niche and start uploading interesting posts regularly while also building your audience.
If you can grow your blog to the point of receiving over 3000 traffic daily, brands will start contacting you to sponsor content on your blog.
Some blogs generate as much as $10,000 every month from sponsored posts, and there is no reason you can’t achieve that for yourself.
The only work here is providing your audience with valuable content and growing the readership of your blog.
Interesting content is one of the top reasons people follow brands. So, if you must grow your blog into a big name, you must consistently feed your readers with valuable content.
You will also need to guest post on multiple top blogs in your niche to build your brand and boost traffic to your blog.
2. Becoming an Influencer
This is another way to make money with content marketing that a lot of people don’t know about. If you have a strong social media presence, you can get paid to promote brands/products on your social media handles.
You just need to build a huge following on any of the social media platforms you choose to go with.
Social media platforms that most influencers make more money include Facebook, Instagram, and YouTube.
If you can build a following of 100K upward on any social media platform, most especially Instagram or YouTube, you have become a big influencer, and brands will start messaging you for promotion deals.
How to Build an Influencer Brand?
- Pick a Niche: This is the first thing to do. It can be travel, food, animals, games, etc. Just choose a niche that you have passion for. A niche that you can easily create content without struggling.
- Go with One Platform: After deciding on the niche you want to go with, you need to then decide on which platform will be convenient for you. The trending platforms at the time of writing this post are Instagram, Facebook, and YouTube. Do not make the mistake of working with two platforms, it will stress you out and you will lose focus.
- Start Posting: This is how you grow a social media page. Start by posting interesting content on your page to build an audience that you will carry along. If you stay consistent with quality content, you will be able to build a huge following over time. You may also need to invest in running ads to fasten the process if you have a budget for that.
Companies are always on the look for social media influencers with active audiences they can tap into to promote their products or services.
3. Affiliate Marketing
If you have a reliable audience, you can make a lot of money by selling other people’s products. It is called affiliate marketing. You get paid an agreed commission for selling products owned by companies and marketers.
There is a broad range of affiliate programs that you can sign up with for free and choose what you would like to promote. Some pay commission close to 45% per product sold. This article selects the highest paying affiliate programs to promote from different niches. You should check it out.
All you just need to do is to find an affiliate program with a good record and stick with it. You can also visit these popular affiliate networks to find products or services to promote; WarriorPlus, ClickBank, and Commission Junction.
After you have found the one you like, you sign up, pick a product and start promoting the hell out of it with content marketing until you hit your target.
You can publish your promotional content on article directories, your blog (if you have one), sponsored guest posts on top niche blogs, or on social media platforms you are active in.
4. Web Content Writing
Do you have experience in web content creation? If you do, then you may likely have experience in SEO too, which is a good opportunity for you to land a content marketing job with companies that are looking to improve their ranking on search engine results page.
You will be helping brands to create search engine optimized content for their website on a regular basis.
If you don’t have any knowledge of SEO, it is something that you can learn by watching videos on YouTube or by reading blog posts about it. You are also free to contact me using the contact button for guidance on how to write SE Optimized contents.
5. Paid Subscriptions
Many top websites over the years built good readership who now trusts their site as the best place to get quality content on a particular topic. These websites churn out valuable content on a daily basis, building email lists in the process.
Upon building the trust of their readers, a section (mostly the best part of the site) is locked for subscribers willing to pay a monthly or annual fee. Sites like the New York Times, Bloomberg, Wired, and most recently Medium restrict access to certain content on their website, and only paid subscribers are allowed access.
Who said you can’t be like them? If you can beat your chest that your contents are very valuable and have tested the waters by encouraging your readers to subscribe to your free email list with a very positive response, and you get good conversions when you recommend products to them, then chances a good percentage will be willing to pay you to read your next content because they now trust you. This works mostly for writers in the health, business, and family niche.
Are you very good at writing copy (words used on promotional materials, eCommerce sites, adverts, landing pages, etc) that can convince prospective customers to take action? Then you can make good money with that skill online.
Most online businesses hire professional copywriters to create content for each product on their sites with the intent to convince a potential buyer to take action. Copywriters are like online salesmen/women. A well-written copy can be used on blog posts, landing pages, billboards, sales letters, magazine ads, and so on. This is another good way to make money online with content marketing.
Content marketing is a good way to make money online if you are good with content creation, whether web content or social media content.
The key here is value delivery. If you can keep your audience happy with good content, you can achieve anything you set for yourself with #contentmarketing.
I hope you found this post useful?
You can share your thoughts via the comment box below.
7 Content Marketing Strategies for Small Business
7 Content Marketing Strategies for Small Business
In this digital age, one of the most powerful tools for connecting with targeted customers is content marketing. You may be one of those people who don’t understand the difference between content marketing and advertising.
Content marketing is what is called “enlightened marketing”. This means you are educating the audience before selling your products or services to them.
Content Marketing Institute defined content marketing ss a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Gone are the days where companies are all just about selling and nothing more. Today, customer’s buying behavior has changed and many companies are following suit.
If you are a business owner and you are not leveraging on content marketing as one of your marketing strategies, I am sure you must be experiencing low sales and conversion rates. All top brands that you know are all using content marketing as one of their top marketing strategy for reaching their customers because they are loving the results they are getting from it.
Why Content Marketing for your Small Business?
- If you want to establish your brand identity in the marketplace, the only way to do it effectively is through content marketing.
- Content marketing is the ideal marketing solution for small businesses with a low budget.
- Small businesses can use content marketing to generate traffic to their website.
- One of the most effective way to market and promote products and services
- It is the best way to build customer loyalty.
Content marketing is a process that requires consistency in delivering focused content to increase visibility and demonstrate expertise.
7 Content Marketing Strategies for Small Business Growth
Below are 7 content marketing strategies you can implement for your business and maximize your sales.
This is one content marketing strategy that most top brands like Wall Street and most financial institutions use to get potential customer’s attention. Storytelling is the most important part of a content marketing strategy that helps to connect with your potential customers. Storytelling is the single best way to connect with people.
I am not saying you should go write a story and share it with your prospective customers. Storytelling here entails explaining the life of your target customers without your product or services and what can happen or when your customer uses your product or service.
Storytelling, when done well, can sky rock your sales far than you expect. I personally use storytelling most times in my marketing material to get clients and also get people to join my online community.
- Search Engine Optimization
Search Engine Optimization (SEO) also plays an important role in content marketing. It is the process of using targeted keywords in your content to drive traffic to your site when people type the keyword on search engines.
Each content you will be creating on your blog will be focused on specific keywords that your target customers will likely type on search engines when they are searching for products or services related to what your business is offering.
But, don’t let your focus on keywords destroy the usefulness of your content. Make sure your content is interesting and relevant to your audience before optimizing it for SEO.
- Influencer Marketing
You already know this I guess. But, in case you don’t, influencer marketing involves a business paying a celebrity or an influencer to help discuss its brand’s products or services to their own audience. This marketing strategy is used by small and big brands to get endorsement from social media influencers.
Now, why influencer marketing?
Because they have a large audience that is alert to hear what they have to say. You as a small business owner may not have that audience that is ready to listen to you. Bloggers do use this route to drive traffic to their blogs by mentioning an influencer and letting them know about it so they can share the post with their audience.
It works 100%.
All you just have to do as a business is to look for an influencer(s) that is talking to your kind of potential customers and partner for a fee. You will be surprised at the outcome of this strategy.
You can learn how to become an influencer marketer.
- Share Case Studies
Using case studies is another strategy of content marketing for your business. All you need to do is make a list of most of your successful customers or clients and share with your target audience how working with your business or using your product or services benefited these customers or clients.
Start with the problems these customers faced before using your product or services, then tell how your product or services addressed the problems. Make sure to use social proofs like testimonials from satisfied clients.
A case study will not only show potential customers what you have to offer but also give them confidence that you can deliver what you are promising as you have done for others.
- Social Media
When you are thinking of getting great results from content marketing efforts, social media should be on top of your list. This doesn’t mean you should go and open a business page on all social media platforms, you are to go and research each social media platform to pick the one that fit your business and type of content.
For example, you can’t share written content on Instagram and get a good conversion rate as when you share images. Neither can you share long content that is more than 141 words on Twitter.
So, you are to pick and structure your content according to the social channel you will be using. I don’t find Twitter and Instagram interesting because I can’t use it for marketing my services. I am a lover of long content and that is why I only use Facebook and Google plus to promote my services to potential clients and it has been working effectively for me so far.
- Write a Book
A book is also a marketing tool for small, medium, and large businesses. Don’t worry, you don’t need to be a writer to write a book. People like us are readily available to help you with the task. Sure, not every small business will benefit from writing a book, but most will.
A book builds your authority in the marketplace. It also put your business in front of a larger audience. Your book doesn’t need to have the writer name on it, the byline can be your company’s name.
This book that you will write will be given free to prospective customers or clients as a gift when they show interest in what you offer.
- Email Marketing
Email marketing is also an effective content marketing strategy. For small businesses that may not want to build a marketing list or do not have one, you can take leverage of those with a large list talking to your audience and pay them to send promotional messages to their subscribers.
You can buy a list too and start building a community from there. People still read their emails and will open yours if your heading is catchy enough.
Content marketing involves a lot of creativity, planning and consistent execution to earn your desired result. If you seriously take action from any of these 7 strategies shared above, you are guaranteed an increased return on investment.
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